Course Description:
Studies corporate mark design; the development of symbols, logos, design programs and identity systems. Examines the designs adaptability, application, practicality and integrity. Environmental issues are discussed. Teamwork and interaction are stressed. Instills critical analysis, process and good design judgment. Course will include small group work teams and will include interactions with real world clients.
Outcomes:
Solve branding design problems creating aesthetic and communicative solutions.
Apply the tools and techniques associated with selected media.
Understand and use the creative process to conceptualize.
Understand the historic significance of symbol making and the designers place in culture and society.
Collaborate successfully and contribute to the group class process.
Demonstrate technical competencies as related to projects presentations.
- Instructor: Lewis Franklin