Introduction to letterforms. Develops a fundamental awareness of type and typographic design. Studies the evolution, art and vocabulary of typography; hand-built letterforms; and designing with type. Emphasizes typography as a working tool.
Primary Outcomes:
Solve elemental analytical design problems using typography as the primary tool for visual communication.
Build and apply the vocabulary of Typography.
Understand and use the creative process to conceptualize.
Understand the historic significance of typography, design and the designer in culture and society.
Collaborate successfully and contribute to the group class process.
Demonstrate technical competencies as related to projects, output and printing.
- Instructor: Lewis Franklin